Job description


SEO Executive - Animed Direct


Do you want to work with an exciting, dynamic and fast-growing business?


Are you seeking a flexible, hybrid working opportunity?


Here at Animed Direct, we are a rapidly growing online veterinary pharmacy and pet shop, specialising in prescription medicines, clinical diets and premium pet products.


The SEO Executive will be the technical lead on SEO, researching the pet care landscape, building priority lists, understanding user intent, performance reporting and briefing in changes to development and content teams to ensure actions are taken to improve SEO performance.


Key responsibilities and functions:

  • Research the competitive landscape for online pet medication, food, supplement and accessory markets, understanding Animed Direct's performance and opportunities.
  • To lead our technical SEO within a website redesign project, minimising organic performance risk whilst identifying opportunities of growth.
  • To brief on-page and technical recommendations to our development and content teams.
  • To identify trends & new search opportunities to help Animed Direct grow further.
  • Work with the Digital Acquisition and Ecommerce Marketing Managers on SEO priority, based on search opportunity, intent, current conversion rate, ATV and margins.
  • Measure and report on performance, offering insights and areas of opportunity.
  • Provide valuable insights which show gaps in demand/proposition as well as performance issues across individual products, ranges, brands and categories.
  • To keep close to algorithm updates and brief any action required to teams before updates take place, and closely report on any impacts to Animed and across the industry.


Skills and experience required:

  • In-depth understanding of technical on-site SEO, link building and brief creation
  • Inquisitive nature to constantly question, test and recommend SEO opportunities
  • Ability to analyse data and perform effective keyword and competitor research
  • Demonstrable track record of results
  • Ability and appetite to work across business functions within different B2C, B2B units.
  • Ability to build SEO frameworks & processes
  • Clear knowledge of Google's Webmaster Guidelines
  • Working knowledge of SEO tools such as Screaming Frog, Ahrefs, Google Search Console, Google Analytics, Google Sheets/Google API
  • Good commercial and business awareness and ROI-driven approach
  • Excellent communication and team collaboration skills


Location: Flexible working is offered with a combination of remote working / Head Office in Diss. 


In addition to a competitive salary we offer benefits including;

  • Up to 7 weeks holiday (with our buy/sell holiday scheme) + Bank Holidays
  • Access to our industry leading sharesave scheme
  • Enhanced maternity/paternity/adoption leave
  • Heavily discounted pet healthcare
  • Continued professional development
  • A range of flexible benefits such as Perkbox, GymFlex and Cycle to Work to suit your needs


If interested in this role, please apply now!

Close map
Animed Direct
Owen Road, Diss, Norfolk, United Kingdom, IP22 4ER
  • Salary:
    Attractive + Benefits
  • Practice:
    Animed Direct
  • City:
  • Job Type:
  • Employment Type:
  • Application Closing Date:
    30 September 2021
Some of the benefits
Share this job
Share with linkedin
Share with facebook
Share with twitter
Share with email