Job description


Head of Digital Marketing - Business Operations

Head of Digital Marketing


This is an exciting senior role for an established digital marketing transformational leader, reporting directly into the COO. Providing vision and leadership for the strategic development of the CVS groups digital marketing landscape, delivering an excellent, stimulating and innovative digital experience to prospective clients. 


At CVS we are one of the largest integrated veterinary groups in Europe with a turnover in excess of £425M, more than 7000 employees and over 500 veterinary practice sites across the UK, Ireland and the Netherlands. 


We are at an exciting stage for the business with digital focus at the forefront. You will need to build the digital department from the ground up, and be commercially astute. Understanding the search landscape, the digital estate and build a digital roadmap to enable CVS to become digital market leaders within the veterinary sector.


Key responsibilities as Head of Digital Marketing include;

  • Develop, manage, monitor and implement the group's digital strategy in line with organisational values, objectives and priorities
  • Create and support an environment of digital innovation and best practice, ensuring the use of technologies for the benefit of stakeholders and members
  • Create and embed a prioritisation approach to develop a roadmap for innovation with the relevant processes, tools and metrics to support business objectives and new growth opportunities
  • Build, educate & develop a digital culture within the business 
  • Nurture and build a high-performing analytical and creative digital team
  • Own the end-to-end management and deliverables of specified paid social, Display and SEM campaigns from implementation to optimisation


The ideal candidate;

  • Strong hands-on experience implementing and optimising key digital areas
  • Proven experience of providing strategic and technical leadership to complex organisations
  • Knowledge of the contemporary digital landscape of organisations and experience of bringing leading technology and process optimisation practices to drive improvements in business performance
  • Experience of working at Senior Manager / Director level in a complex organisation leading on digital and information services
  • Strong analytical knowledge, with experience in tracking the ROI of digital marketing investment.


In return we offer:

  • Exciting career growth in a fast growing departement
  • Up to 7 weeks holiday with our buy/sell holiday scheme
  • Discounted pet products and treatment
  • Enhanced Maternity/Paternity/Adoption pay
  • Access to the CVS Sharesave scheme
  • Access to Perkbox and more


If you would like to join an exciting project, pushing your career and the business forward, click apply now.







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Support Office - Wetherby
Knight House, Sandbeck Way, Wetherby, West Yorks, United Kingdom, LS22 7BA
  • Salary:
    Attractive Salary + Benefits
  • Practice:
    Business Operations
  • City:
  • Job Type:
  • Employment Type:
  • Application Closing Date:
    30 September 2021
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