Job description


Digital Marketing Executive - Animed Direct

 At CVS Group Plc we are the largest veterinary service provider in the UK with a multitude of business divisions, including: veterinary practices, diagnostic laboratories, pet crematoria and Animed Direct - our online business and the biggest seller of animal medicine to pet owners in the UK.


Animed Direct was established in 2010 and sells medicines, pet food and other animal related products to customers across the UK, as well as managing distribution of our growing number of own-brand medicines and in-house analyser products to our 460 surgeries across the UK.

Animed Direct have over £20m p.a. turnover online in the UK and also recently started trading in France with plans in place to expand sales across other European markets over the next 12 months. We are passionate about what we do and the outstanding service we provide to our customers and their pets, whether they be two-legged, four legged, feathered or finned!


The Digital Marketing Executive will report in to the Marketing Manager for the majority of their responsibilities but will also contribute some of their time working alongside the Commercial Manager and Creative Content Executive on several marketing-related activities.

The role involves multiple areas of digital marketing including content, social media, SEO, e-mail marketing and analytics.


Key Responsibilities

  • Compiling product data including taxonomy, specification and classification information
  • Uploading product data (classification, content and imagery) to the website's Content Management System
  • Monitoring out of stock and discontinued products to ensure the customer journey is satisfactory
  • Setting up promotional campaigns and adding marketing content to the website's Content Management System (including product offers, discounts, giveaways, banners and vouchers)
  • Support the sales teams by setting up product promotions e.g. assigning related products, cross-sell products and upsell products
  • Managing the product catalogue and category structure, including maintaining existing categories and creating new categories
  • Uploading, checking and publishing blog content to agreed timelines
  • Work with Website Tester/UX Designer to make improvements to the website based on customer feedback
  • Scheduling social media content into Hootsuite using content supplied by the Creative Content Executive
  • Assist with building, testing and scheduling emails following an agreed brief


Skills and Experience Required:

  • Previous experience in a similar role in Digital, E-commerce or Marketing is highly preferable
  • Previous experience of working with websites and Content Management Systems
  • Magento experience desirable (training provided)
  • GCSE A-B level in English is highly preferable
  • Understanding of the principles of user experience
  • Good knowledge of Microsoft Office
  • Experience with image processing tools, such as Adobe Photoshop
  • A passion for creating and managing high-quality content
  • High attention to detail especially when working with large sets of data
  • Ability to work using your own initiative


Fancy joining our team?

If so, then please click apply now and someone will be in touch with you shortly.

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Animed Direct
Owen Road, Diss, Norfolk, United Kingdom, IP22 4ER
  • Salary:
    Salary + Benefits Package
  • Practice:
    Animed Direct
  • City:
  • Job Type:
  • Employment Type:
  • Application Closing Date:
    31 May 2019
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