Job description


Digital Advertising Executive - Animed Direct


Do you want to work with an exciting, dynamic and fast-growing business?


Are you seeking a flexible, hybrid working opportunity?


Here at Animed Direct, we are a rapidly growing online veterinary pharmacy and pet shop, specialising in prescription medicines, clinical diets and premium pet products.


The Digital Advertising Executive will manage, maintain and expand the online presence of Animed Direct brand and products through various advertising channels and platforms, including paid search, paid social, display and potential new channels including YouTube and affiliates. The role will co-ordinate efforts with the Creative Content Executive and Marketing Account Manager to align the marketing campaigns, activities (including supplier funded activity) and creative assets used across the various advertising channels.


Key responsibilities and functions:

  • The day-to-day running and optimisation of advertising through Google AdWords, Bing paid search accounts, Social media accounts, Display, YouTube Ads for Animed Direct, liaising with agencies where appropriate.
  • Measure and reporting on performance using Google Analytics and other tools.
  • Ensure optimal attribution models are applied to accurately distribute goals conversion and advertising spend across channels.
  • Prioritise advertisement budget based on product margins to achieve maximum ROI
  • Provide valuable insights which show gaps in demand/proposition as well as performance issues across individual products, ranges, brands and categories.


Skills and experience required:

  • Excellent understanding of the Digital Marketing mix, digital KPIs and metrics
  • Be able to demonstrate fluent use of key functional features of web analytics systems,
    e Google Analytics or similar
  • Good understanding of search engines operation and paid search principles
  • Proven experience in setting up, targeting and managing advertising campaigns and on major social medias
  • Good commercial and business awareness and ROI-driven approach
  • Strong skillset of using spreadsheets (formulas, lookups, data format conversion)
  • Excellent communication and team collaboration skills


Location: Flexible working is offered with a combination of remote working / Head Office in Diss. 


In addition to a competitive salary we offer benefits including;

  • Up to 7 weeks holiday (with our buy/sell holiday scheme) + Bank Holidays
  • Access to our industry leading sharesave scheme
  • Enhanced maternity/paternity/adoption leave
  • Heavily discounted pet healthcare
  • Continued professional development
  • A range of flexible benefits such as Perkbox, GymFlex and Cycle to Work to suit your needs


If interested in this role, please apply now!

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Animed Direct
Owen Road, Diss, Norfolk, United Kingdom, IP22 4ER
  • Salary:
    Attractive + Benefits
  • Practice:
    Animed Direct
  • City:
  • Job Type:
  • Employment Type:
  • Application Closing Date:
    30 September 2021
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